How do you optimize your landing page?

How do I optimize my landing page? What are the best ways to do this? What exactly is landing page optimization? If these questions are running through your mind, you’ve landed at the right place to get answers to these questions.

What is a landing page?

Marketers define a landing page in many ways. Some say it’s a conversion page aimed at converting visitors into leads. In contrast, others call it a landing page where visitors land when they click on a promoted link, whether through email, Google search results, or social media. Simply put, a landing page is a web page that gets visitors to perform a specific action. It could be that they are downloading an eBook, signing up for a course, or it could be an average sign-up page. The landing page usually contains form fields like the name and email address, as well as the communication message that talks about the purpose of this landing page. Destination pages are free from other website elements so that visitors are not distracted from the goal and their attention stays on the destination page. Most landing pages are simple pages with a nice solid background. Hide distractions like the navigation bar, footer, etc.

What is Landing Page Optimization?

As the words indicate, landing page optimization means optimizing the elements of your landing page to drive more conversions. This is necessary when you get a lot of visits to the landing page but the conversions are not happening. So you focus on the elements and design them or say them to improve not only maximize the conversion rate but also improve the user experience.

Tips for optimizing your landing page

1. Keep it simple

Don’t clutter your landing page with unnecessary elements. If you fill it with too much text and colors, it won’t look appealing at all, and this might force visitors to immediately bounce away from that landing page. Keep it as simple as possible and try to keep the entire focus of the users on the call to action.

2. Less text, more impact

You need to be very creative with the words you use to grab their attention. They should be compelling enough to get the expected results. A simple one-liner can be more powerful than long texts. It just depends on how strong your persuasive power is. Use less text, but make sure it has a significant impact. Highlight the benefits/offers. When designing a landing page, the first thing you should think about is how to make customers feel that you can add value to them. You need to build excitement while being an influencer of sorts to get them to grab what you are offering.

3. Use triggering call-to-action

Your call-to-action plays the most important role on your landing page. It should be highly visible and meet the visitor’s eyes as soon as they enter the landing page. Triggering CTAs like “Download my eBook now”, “Download now”, and “Claim my offer” can be more effective than other normal CTAs like “Sign up”, “Learn more”, etc. The color of your call to action is something you simply can’t miss. Use colors that are pleasing to the eyes and display the CTA text crystal clear. Not only the CTA but also the color of your landing page plays an important role in your conversions. Use contrasting colors that go well with the text. Also, keep everything spacious.

5. Use exit popups

Adding to our list of landing page optimization methods includes using exit popups. If you have an exit popup on your landing page, you have one more way to convert a visitor. So you can say that it is a Plan B of your landing page conversion strategy. If plan A doesn’t work, plan B might work. An exit popup is displayed when a website visitor wants to leave the webpage they are on. They are more effective and less annoying than other popups that can be displayed at any time and interrupt the flow of visitors. Earlybird also offers the Exit Popup module for PrestaShop, OpenCart, Magento, and continuing Magento. This way you can customize your popup and adjust its functionality to your needs.

Conclusion

The landing page optimization would not take place in an hour or a day and cannot bring results overnight. You need to look from a user’s perspective and understand if it is good enough to bring you conversions. Follow these 5 landing page optimization tips and let us know if they worked for you. What is your landing page optimization strategy?

Quality manager increases efficiency with digital forms in organizations

These reactions are probably familiar to you: ‘Yeah right, another new consultant who is going to tell us how to work’ or ‘Sure, another new software package needed’. And the most deadly: ‘It’s going well now, isn’t it?’.

On the other hand, most companies will still say that they value quality, that their customers are most important, and that they value their employees very much.

The quality manager has the clean job of improving quality, increasing efficiency, and making sure employees are performing at their best.
That costs money, of course, but much more important: It makes money, often a lot of money.

But none of this goes without a fight.

The management has yet to see it all, the employees are just as comfortable in their routine, and the board naturally wants results as quickly as possible. The quality manager must therefore put himself in the shoes of the target groups and start thinking like an entrepreneur.

Right the first time

That waste costs money is logical. Think not only of wasted material but certainly also of time.
For example, the time that an employee has to spend on correcting a mistake made by a customer could have been spent on new sales.

Now, mistakes are human, but a lot of mistakes can be prevented by good processes and forms where something cannot be accidentally forgotten. That works more pleasantly and is cheaper.

Peace in the tent

Desks and bulletin boards full of lists, post-its with important codes to control the system and stress is in the air.
That’s the picture at many companies working with systems that are not actually responsive to their everyday practices.
Quality systems that have become growling paper tigers and are far too complicated are missing the point. An audit is then a kind of “Judgment Day” and the employees especially feel a lot of stress.

So, time to do it differently!

Information can be organized so that it flows through the organization and no longer needs to be memorized.

Conclusion and tips

The quality manager can contribute significantly to improving the company’s bottom line.

Important here is that the quality manager properly “sells” the identified improvement opportunities to his management.

This requires the courage to step into the management’s shoes and make it tangible with hard facts, a solution, and a solid cost-benefit analysis.

We are very curious about your experiences and even more about your success stories!

Add a footer to your survey and market research forms

A common request from our users is to be able to add information even below the form that is displayed when it is viewed and filled in. In the past, you have always been able to add text and images to the top of the form, but with the recent update to HeyForm, you can now add a footer to the form as well!

The new option is available for both new and existing forms and surveys. To add a footer to an existing form, navigate to edit mode as usual.

The latest update to HeyForm includes a whole range of new and useful features. More details will be available here in the blog shortly.

Google Maps in your invitation or survey

If you’ve been using HeyForm for a while, you’ll know that you can include subheadings in your forms. Subheadings consisting of a title and possible body text are a perfect way to divide larger forms for invitations or surveys into smaller sections.

What you may not have known is that you can also use the subheading for other purposes, such as embedding a map with directions using Google Maps. Here we show you how easy it is to get your next invitation.

  • Navigate to Google Maps and find the address you want to display in your invitation
  • Click on the “Link” icon at the top of the search results, then copy the code that appears in the “Paste HTML to embed on website” field
  • Create a new subheading in your form in HeyForm
  • Enter the title of your choice for the subheading, then paste the code from Google Maps into the “Instructions to the respondent” field in HeyForm

In order for the map to be displayed optimally in your form, we recommend that you change the width of the map in the form. This is easily done by setting the parameter “width” in the pasted code to the value of 100% as shown above.

Formulating texts and questions when creating your questionnaire

1. Write the way you talk

Every text, with all the rules, is a personal product. So do not try to pretend. You’ll only cramp up. When my junior copywriters ask me how they should write, I always say:

Imagine you’re sitting at the counter and you meet a friend, and that’s who you’re telling the story to now. Sit down at the keyboard and write it down just like that.

You’ll see that the first draft of the text will read smoothly.

2. Never try to write ready for print immediately.

A good text is never created on the first throw. Quite the opposite. Texting is a process.

If you try to write perfectly right away, you’ll only block yourself because you’ll get stuck on phrasing, sentence positions, etc. for too long.

The first text should “only” be complete and contain everything you want to say.

After that, shorten it. Ask yourself the questions:

  • Can I make something shorter?
  • Are there more attractive words? (Ah, there’s the synonym dictionary again).
  • Where are duplications?
  • Can I say it more simply?

3. Mark sentences that are too long

After you have the raw text, check the sentence lengths. Take a pen and mark all sentences that contain more than 20 words. Then think about how you can break up at least a large portion of these sentences into several.

4. Mark all commas

This is a simple trick to find out if there are too many nested sentences in your text. Try to turn unnecessarily inserted subordinate clauses into sentences of their own.

5. Tick all the words monsters

In the heat of the moment, our favorite text breaks like employee satisfaction analysis are quickly written. So review the text and rewrite it consistently.

6. Rewrite your text

The improved text will improve faster if you rewrite it with your corrections. Avoid “messing around” in the existing text document.

HeyForm is a simple way to gauge your business’s customer satisfaction through online forms. You can craft customer survey questionnaires with our product within a few minutes.

Digital web forms with poka-yoke sauce

Online forms (Digital web forms) and Poka-yoke what do they have to do with each other? Poka-yoke is Japanese for “error prevention.” And is a technique we encounter in HeyForm management. Poka-yoke is about measures that prevent mistakes from being made. You probably recognize that if you work a lot with forms. And they are filled in manually! Unclear handwriting, spelling errors, fuzzy terms. Annoying when you get them on your plate to process further. It takes extra time to find out the right information. But if you don’t pay attention the wrong data is even used in subsequent steps or reports. With online web forms, you can make business processes error-free.

Digital forms with poka yoke sauce! And really clean, So self-executable and without knowledge of IT language.

Mandatory input fields

When using paper forms, users sometimes (un)consciously leave questions blank. In this case, the recipient will have to spend extra time retrieving the information. If he fails to do so, he may not be able to process the form because the information is missing. A simple Poka-yoke functionality within the digital web forms is the mandatory question. This means that a user cannot submit their form until they have answered the mandatory questions. In addition to a content answer, this can of course be applied to adding an attachment.

Conditions for input field

In digital web forms, you see this more often. Think for example of an input field for postal codes. This always consists of 6 characters, no more but also no less. The notation of a date can be done in many ways. However, online forms can easily be equipped with calendar fields where the date is simply chosen by clicking on your choice. When collecting numbers within an organization you can have the number of decimals set as mandatory but also, for example, the minimum and maximum values. In this way, you avoid a lot of mistakes and the quality of your data increases enormously. Digital forms with poka-yoke fields really ensure that your business process runs better.

Deploying Role Menus

This is another very simple way to design online forms more user-friendly. But also increase the quality of information. With role menus in your digital form, you ensure that the information is standardized. This makes it much easier to analyze your data later on. Don’t make the role menu too extensive, a good guideline for the number of items is 8. If the role menu is too long, users will lose the overview. It is better to work with conditional role menus. These are role menus whose content depends on an answer to an earlier question. Users are then led through the form as it were. Sounds complicated but very easy to realize within HeyForm. Besides these conditional qualitative role menus, you can also set them up with numbers. This makes the form calculate itself, as it were. This is for example used in forms with a risk calculation.

With SEO competition analysis for a better ranking

We, humans, are curious by nature. Or have you never looked at a competitor’s website? Clever marketers have not been content with that for a long time. A comprehensive SEO competitor analysis provides much more valuable information…

An SEO competition analysis provides you among other things:

  • Ideas for suitable keywords
  • Ideas for valuable backlinks
  • Ideas for attractive content

Do you want to beat the competition with your own weapons? Then go for it!

The right keywords

Keywords are always at the core of SEO competition analyses. But not all keywords are the same. Each has an individual value for your company and for your competitors. For example, you can rank very well on money keywords, while your competitor pursues a different strategy and relies on long-tail keywords, for example. While you put a lot of effort into targeting your content on money keywords, your competitor can outrank you with their good long-tail keyword strategy. Therefore, it is important to focus on both types of keywords.

But it is also a fact: Even if you have already achieved a good ranking with important keywords, this is always only a snapshot. Because the competition does not sleep and also operates active SEO. In addition, Google and Co. regularly change their search algorithms.

Identify your top keywords

Not all keywords are relevant for your business. Especially for newcomers, it is a big challenge to distinguish the important from the unimportant keywords. Keyword tools like the one from Google Ads are helpful. This presents, in addition, the traffic and the competition density.
We have tested the most important keyword tools for you. Click here for the article.

Identify your top competitors

Now identify those competitors who are particularly successful in grabbing organic traffic. Then it’s not always the market leaders or the best-known players. So it’s best to use Google and look at the search results with common keywords. Where you appear here is not important at first.

There are many software solutions on the market that make a “manual” analysis unnecessary. SEObility and SEMRush are among the most popular tools to keep an eye on both keywords and your competitors. Both tools have a freemium version.

What is actually customer lifetime value?

Sure, you like every customer equally! But let’s be honest! Some of them are economically more valuable than others. Especially if they generate good sales at short intervals. The monetary value of a customer is represented in the so-called customer lifetime value.

Customer lifetime value (CLV) is a key figure that helps you to optimize measures. For example, it tells you the maximum cost of acquisition.

In addition, the customer lifetime value is an important point of reference when designing retention marketing. This is a marketing discipline that is currently gaining massive importance again.

What exactly is customer lifetime value?

Every day we analyze the buying behavior of our customers to divide them into groups (customer segmentation). Each customer shows different preferences, likes, and desires and deserves special treatment.

Customer lifetime value distances itself from the rough consideration of customer segments and focuses on the yield of customer relationships. For this purpose, an average is calculated from empirical values, which expresses how much a customer will bring to the company in the course of his entire customer life. The total value of the customer is considered over the entire lifetime of the business relationship.

Customer Lifetime Value: The Phases

Customer Lifetime Value has the same phases as Product Lifetime Value

Introduction: The first contact

It is the process of conversion. It all starts with the “cold” contact coming to you for the first time. The prospect starts to get to know you or your product and then possibly places his first order.

Growth: Building trust

Your customers now know you and trust you as a partner. They come back to search for information or place more orders.

Maturity: Finally grow up

The customer relationship is getting closer and loyal customers are placing orders all the time. It’s the ideal moment. However, it is important to continue to care about the relationship, otherwise, the customer will quickly lapse into the final phase and be gone.

The withdrawal: it is not too late

The customer starts to buy less frequently, asks for discounts, and in the end withdraws from the purchase altogether.

Of course, this cycle is not set in stone. Optimally, the maturity phase lasts as long as possible as with Coca-Cola, for example.

Create a Customer Journey in 6 steps

Step 1

Start by identifying the key stages a customer might go through in their interaction with your company.
Often these are steps like:

  • Discover: The customer discovers the product.
  • Research: The customer searches for the offer.
  • Purchase: The purchase is made.
  • Delivery: The product is delivered.
  • After-Sales: The customer uses the product.

Do you want to reach target customers even earlier? Then put the following phases before the ones already mentioned:

  • Pre-Awareness: No need and awareness of the problem.
  • Awareness: Problem awareness due to triggering events.
  • Consideration: There is a will to eliminate the problem or satisfy the need.
  • Preference: The customer informs himself in detail about offers and determines his relevant set.

Step 2

What information do you want to be able to assign to the customer? What are the key stages?

  • Pain points: What problems does the customer want to be solved?
  • Questions: What does the customer want to know at this stage?
  • Emotions: What does the customer feel in this situation?
  • Weaknesses: What wishes can’t you fulfill at this stage?
  • Influences (Influencers): Who or what contributes to influencing the customer’s decision-making process at this stage?

Step 3

Add all the contact points that come to mind from the marketing, sales, and service environment. This will give you a good initial overview. Often, the first contact points where target customers learn about your offer are outside your sphere of influence. Examples are a recommendation from a customer or a product test.

Step 4

Which touchpoints have a high reach with your target audience? Which ones exert a particularly high influence?

These can be editorial articles in print media, blogs, but also discussion groups in social networks such as LinkedIn or Facebook. Comparison portals are also often the first point of contact for a solution. Not to be forgotten, of course, are advertising measures via the various channels.

Step 5

Each touchpoint can have a positive or negative impact on the target customer. Therefore, try to understand the momentum well. Why are certain points not so important? What influences the sudden urgency of the purchase decision? How can you use the momentum correctly?

Create a touchpoint ranking by listing the most important touchpoints by priority and in chronological order. Which touchpoints have the greatest impact?

Step 6

Visualize the Buyer Persona’s route along with the touchpoints with your company. In which form you create the customer journey is your decision. Maybe you draw a kind of map or shoot a video.

Important: Record the visualization of the customer journey with sticky notes. This way, you can map new insights at any time. Because a customer journey never stands still. It evolves so quickly – just like the behavior of your customers.

Conclusion

Creating a customer journey map takes work. But even during the creation process, many valuable ideas emerge that are worth their weight in gold. The result is the basis for more effective marketing.

6 more email elements that you can personalize

1. Sender information: Show your recipients that there is a real person behind the messages to build a closer relationship.

2. Image and graphic elements: Similarly, graphic adjustments can be made based on collected data about preferences, interests, or even just the age or gender of the reader. Or how about individual image elements with the recipient’s name? After all, the newsletter design is the first thing readers notice – even before the actual content.

3. Mailing texts: It’s also allowed to get personal within your newsletter. Therefore, use placeholders in the newsletter itself to create more proximity.

4. Links and call-to-actions: To ensure that your links and CTAs get the attention they deserve, you can also use the personalization assistant here to increase your click rates.

5. Attachments: Among other things, some e-mail marketing software can also be used to personalize PDF documents directly when sending e-mails.

6. Greetings: Generic greetings can also be easily replaced with personalized greetings at the beginning or end of your mailing.

However, comprehensive personalization goes even one step further. Because while many already stop after the personal salutation in the subject line, landing pages and registration forms can also be individualized and dynamic content adapted to the recipient.