How do I optimize my landing page? What are the best ways to do this? What exactly is landing page optimization? If these questions are running through your mind, you’ve landed at the right place to get answers to these questions.
What is a landing page?
Marketers define a landing page in many ways. Some say it’s a conversion page aimed at converting visitors into leads. In contrast, others call it a landing page where visitors land when they click on a promoted link, whether through email, Google search results, or social media. Simply put, a landing page is a web page that gets visitors to perform a specific action. It could be that they are downloading an eBook, signing up for a course, or it could be an average sign-up page. The landing page usually contains form fields like the name and email address, as well as the communication message that talks about the purpose of this landing page. Destination pages are free from other website elements so that visitors are not distracted from the goal and their attention stays on the destination page. Most landing pages are simple pages with a nice solid background. Hide distractions like the navigation bar, footer, etc.
What is Landing Page Optimization?
As the words indicate, landing page optimization means optimizing the elements of your landing page to drive more conversions. This is necessary when you get a lot of visits to the landing page but the conversions are not happening. So you focus on the elements and design them or say them to improve not only maximize the conversion rate but also improve the user experience.
Tips for optimizing your landing page
1. Keep it simple
Don’t clutter your landing page with unnecessary elements. If you fill it with too much text and colors, it won’t look appealing at all, and this might force visitors to immediately bounce away from that landing page. Keep it as simple as possible and try to keep the entire focus of the users on the call to action.
2. Less text, more impact
You need to be very creative with the words you use to grab their attention. They should be compelling enough to get the expected results. A simple one-liner can be more powerful than long texts. It just depends on how strong your persuasive power is. Use less text, but make sure it has a significant impact. Highlight the benefits/offers. When designing a landing page, the first thing you should think about is how to make customers feel that you can add value to them. You need to build excitement while being an influencer of sorts to get them to grab what you are offering.
3. Use triggering call-to-action
Your call-to-action plays the most important role on your landing page. It should be highly visible and meet the visitor’s eyes as soon as they enter the landing page. Triggering CTAs like “Download my eBook now”, “Download now”, and “Claim my offer” can be more effective than other normal CTAs like “Sign up”, “Learn more”, etc. The color of your call to action is something you simply can’t miss. Use colors that are pleasing to the eyes and display the CTA text crystal clear. Not only the CTA but also the color of your landing page plays an important role in your conversions. Use contrasting colors that go well with the text. Also, keep everything spacious.
5. Use exit popups
Adding to our list of landing page optimization methods includes using exit popups. If you have an exit popup on your landing page, you have one more way to convert a visitor. So you can say that it is a Plan B of your landing page conversion strategy. If plan A doesn’t work, plan B might work. An exit popup is displayed when a website visitor wants to leave the webpage they are on. They are more effective and less annoying than other popups that can be displayed at any time and interrupt the flow of visitors. Earlybird also offers the Exit Popup module for PrestaShop, OpenCart, Magento, and continuing Magento. This way you can customize your popup and adjust its functionality to your needs.
The landing page optimization would not take place in an hour or a day and cannot bring results overnight. You need to look from a user’s perspective and understand if it is good enough to bring you conversions. Follow these 5 landing page optimization tips and let us know if they worked for you. What is your landing page optimization strategy?