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1. Write the way you talk Every text, with all the rules, is a personal product. So do not try to pretend. You’ll only cramp up. When my junior copywriters ask me how they should write, I always say: Imagine you’re sitting at the counter and you meet a friend, and that’s who you’re telling …
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Online forms (Digital web forms) and Poka-yoke what do they have to do with each other? Poka-yoke is Japanese for “error prevention.” And is a technique we encounter in HeyForm management. Poka-yoke is about measures that prevent mistakes from being made. You probably recognize that if you work a lot with forms. And they are …
We, humans, are curious by nature. Or have you never looked at a competitor’s website? Clever marketers have not been content with that for a long time. A comprehensive SEO competitor analysis provides much more valuable information… An SEO competition analysis provides you among other things: Ideas for suitable keywords Ideas for valuable backlinks Ideas …
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Sure, you like every customer equally! But let’s be honest! Some of them are economically more valuable than others. Especially if they generate good sales at short intervals. The monetary value of a customer is represented in the so-called customer lifetime value. Customer lifetime value (CLV) is a key figure that helps you to optimize …
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Step 1 Start by identifying the key stages a customer might go through in their interaction with your company.Often these are steps like: Discover: The customer discovers the product. Research: The customer searches for the offer. Purchase: The purchase is made. Delivery: The product is delivered. After-Sales: The customer uses the product. Do you want …
1. Sender information: Show your recipients that there is a real person behind the messages to build a closer relationship. 2. Image and graphic elements: Similarly, graphic adjustments can be made based on collected data about preferences, interests, or even just the age or gender of the reader. Or how about individual image elements with …
Continue reading “6 more email elements that you can personalize”