Add a footer to your survey and market research forms

A common request from our users is to be able to add information even below the form that is displayed when it is viewed and filled in. In the past, you have always been able to add text and images to the top of the form, but with the recent update to HeyForm, you can …

Google Maps in your invitation or survey

If you’ve been using HeyForm for a while, you’ll know that you can include subheadings in your forms. Subheadings consisting of a title and possible body text are a perfect way to divide larger forms for invitations or surveys into smaller sections. What you may not have known is that you can also use the …

Formulating texts and questions when creating your questionnaire

1. Write the way you talk Every text, with all the rules, is a personal product. So do not try to pretend. You’ll only cramp up. When my junior copywriters ask me how they should write, I always say: Imagine you’re sitting at the counter and you meet a friend, and that’s who you’re telling …

Digital web forms with poka-yoke sauce

Online forms (Digital web forms) and Poka-yoke what do they have to do with each other? Poka-yoke is Japanese for “error prevention.” And is a technique we encounter in HeyForm management. Poka-yoke is about measures that prevent mistakes from being made. You probably recognize that if you work a lot with forms. And they are …

With SEO competition analysis for a better ranking

We, humans, are curious by nature. Or have you never looked at a competitor’s website? Clever marketers have not been content with that for a long time. A comprehensive SEO competitor analysis provides much more valuable information… An SEO competition analysis provides you among other things: Ideas for suitable keywords Ideas for valuable backlinks Ideas …

What is actually customer lifetime value?

Sure, you like every customer equally! But let’s be honest! Some of them are economically more valuable than others. Especially if they generate good sales at short intervals. The monetary value of a customer is represented in the so-called customer lifetime value. Customer lifetime value (CLV) is a key figure that helps you to optimize …

Create a Customer Journey in 6 steps

Step 1 Start by identifying the key stages a customer might go through in their interaction with your company.Often these are steps like: Discover: The customer discovers the product. Research: The customer searches for the offer. Purchase: The purchase is made. Delivery: The product is delivered. After-Sales: The customer uses the product. Do you want …

6 more email elements that you can personalize

1. Sender information: Show your recipients that there is a real person behind the messages to build a closer relationship. 2. Image and graphic elements: Similarly, graphic adjustments can be made based on collected data about preferences, interests, or even just the age or gender of the reader. Or how about individual image elements with …