Formulating texts and questions when creating your questionnaire

1. Write the way you talk Every text, with all the rules, is a personal product. So do not try to pretend. You’ll only cramp up. When my junior copywriters ask me how they should write, I always say: Imagine you’re sitting at the counter and you meet a friend, and that’s who you’re telling …

Digital web forms with poka-yoke sauce

Online forms (Digital web forms) and Poka-yoke what do they have to do with each other? Poka-yoke is Japanese for “error prevention.” And is a technique we encounter in HeyForm management. Poka-yoke is about measures that prevent mistakes from being made. You probably recognize that if you work a lot with forms. And they are …

With SEO competition analysis for a better ranking

We, humans, are curious by nature. Or have you never looked at a competitor’s website? Clever marketers have not been content with that for a long time. A comprehensive SEO competitor analysis provides much more valuable information… An SEO competition analysis provides you among other things: Ideas for suitable keywords Ideas for valuable backlinks Ideas …

Lead Capture Form Mistakes You Need to Avoid

Lead capture forms, otherwise known as lead generation forms, are a quick and easy way to collect contact information from potential customers—information that you can use later to reach out and sell your products or services. Lead capture forms are often an afterthought—you set them up on your website and hope that people will fill …