Formulating texts and questions when creating your questionnaire

1. Write the way you talk Every text, with all the rules, is a personal product. So do not try to pretend. You’ll only cramp up. When my junior copywriters ask me how they should write, I always say: Imagine you’re sitting at the counter and you meet a friend, and that’s who you’re telling …

Digital web forms with poka-yoke sauce

Online forms (Digital web forms) and Poka-yoke what do they have to do with each other? Poka-yoke is Japanese for “error prevention.” And is a technique we encounter in HeyForm management. Poka-yoke is about measures that prevent mistakes from being made. You probably recognize that if you work a lot with forms. And they are …

What is actually customer lifetime value?

Sure, you like every customer equally! But let’s be honest! Some of them are economically more valuable than others. Especially if they generate good sales at short intervals. The monetary value of a customer is represented in the so-called customer lifetime value. Customer lifetime value (CLV) is a key figure that helps you to optimize …

Create a Customer Journey in 6 steps

Step 1 Start by identifying the key stages a customer might go through in their interaction with your company.Often these are steps like: Discover: The customer discovers the product. Research: The customer searches for the offer. Purchase: The purchase is made. Delivery: The product is delivered. After-Sales: The customer uses the product. Do you want …

6 more email elements that you can personalize

1. Sender information: Show your recipients that there is a real person behind the messages to build a closer relationship. 2. Image and graphic elements: Similarly, graphic adjustments can be made based on collected data about preferences, interests, or even just the age or gender of the reader. Or how about individual image elements with …

It’s time to improve your business with HeyForm

As a large number of small and medium enterprises throughout the world begin to use HeyForm every year, many clients have noted that scheduling a quick 10-minute appointment with us to address any concerns they may have and to explain how our various goods and services may benefit their unique circumstance has proven to be …