How do you optimize your landing page?

How do I optimize my landing page? What are the best ways to do this? What exactly is landing page optimization? If these questions are running through your mind, you’ve landed at the right place to get answers to these questions. What is a landing page? Marketers define a landing page in many ways. Some …

Quality manager increases efficiency with digital forms in organizations

These reactions are probably familiar to you: ‘Yeah right, another new consultant who is going to tell us how to work’ or ‘Sure, another new software package needed’. And the most deadly: ‘It’s going well now, isn’t it?’. On the other hand, most companies will still say that they value quality, that their customers are …

Formulating texts and questions when creating your questionnaire

1. Write the way you talk Every text, with all the rules, is a personal product. So do not try to pretend. You’ll only cramp up. When my junior copywriters ask me how they should write, I always say: Imagine you’re sitting at the counter and you meet a friend, and that’s who you’re telling …

Digital web forms with poka-yoke sauce

Online forms (Digital web forms) and Poka-yoke what do they have to do with each other? Poka-yoke is Japanese for “error prevention.” And is a technique we encounter in HeyForm management. Poka-yoke is about measures that prevent mistakes from being made. You probably recognize that if you work a lot with forms. And they are …

With SEO competition analysis for a better ranking

We, humans, are curious by nature. Or have you never looked at a competitor’s website? Clever marketers have not been content with that for a long time. A comprehensive SEO competitor analysis provides much more valuable information… An SEO competition analysis provides you among other things: Ideas for suitable keywords Ideas for valuable backlinks Ideas …

Create a Customer Journey in 6 steps

Step 1 Start by identifying the key stages a customer might go through in their interaction with your company.Often these are steps like: Discover: The customer discovers the product. Research: The customer searches for the offer. Purchase: The purchase is made. Delivery: The product is delivered. After-Sales: The customer uses the product. Do you want …