Formulating texts and questions when creating your questionnaire

1. Write the way you talk Every text, with all the rules, is a personal product. So do not try to pretend. You’ll only cramp up. When my junior copywriters ask me how they should write, I always say: Imagine you’re sitting at the counter and you meet a friend, and that’s who you’re telling …

Digital web forms with poka-yoke sauce

Online forms (Digital web forms) and Poka-yoke what do they have to do with each other? Poka-yoke is Japanese for “error prevention.” And is a technique we encounter in HeyForm management. Poka-yoke is about measures that prevent mistakes from being made. You probably recognize that if you work a lot with forms. And they are …

With SEO competition analysis for a better ranking

We, humans, are curious by nature. Or have you never looked at a competitor’s website? Clever marketers have not been content with that for a long time. A comprehensive SEO competitor analysis provides much more valuable information… An SEO competition analysis provides you among other things: Ideas for suitable keywords Ideas for valuable backlinks Ideas …

Create a Customer Journey in 6 steps

Step 1 Start by identifying the key stages a customer might go through in their interaction with your company.Often these are steps like: Discover: The customer discovers the product. Research: The customer searches for the offer. Purchase: The purchase is made. Delivery: The product is delivered. After-Sales: The customer uses the product. Do you want …